KOCKS is "Top Employer in the sme sector 2021" again

KOCKS has been named "Top Employer in the SME sector 2021" by Yourfirm.de again, the leading online job exchange for SME companies in German-speaking countries.

KOCKS has been named "Top Employer in the SME sector 2021" by Yourfirm.de, the leading online job exchange for medium-sized businesses in German-speaking countries. The aim of the award is to focus on the advantages of medium-sized employers for job seekers and to provide them with orientation in their search for interesting employers in the SME sector.

What is special about this award is that it is not based on surveys, which often have low participation rates and therefore only a limited meaningful database. Instead, the access and reading behavior of users at www.yourfirm.de is evaluated on more than 60,000 job advertisements within one year.

Evaluation criteria are

  • The average number of users a company reaches per job advertisement and company profile,
  • the percentage of users who actually read the content, i.e. spend a corresponding amount of time on the page
  • as well as the proportion of readers who carry out an application-related action, e.g. by clicking on "Apply Now" or the company's website link.

Based on these three categories, a "popularity index" is calculated for each employer. The 1,000 best-rated companies receive the "Top Employer in the SME sector 2021" seal of approval.

Yourfirm founder and managing director Dirk Kümmerle says: “Medium-sized companies are attractive employers and can also built on that. Fast advancement possibilities, a family environment, appreciation of each individual and various tasks are only some of the reasons, which make jobs in the middle class attractive for applicants. It is important to emphasize these strengths self-confidently when looking for personnel and to distinguish oneself from large corporations. Our seal is a further quality characteristic for attractive employers in the middle class.